Today at noon UK sees the final episode of Season Six of the Strand Review of Books โ an interview with the amazing, modest, John Volanthen. John, with his dive partner Rick Stanton, rescued the Wild Boars soccer team and their coach from the depths of the Tham Luang caves in Thailand. Johnโs book Thirteen…
โAre you ready for the era of superintelligenceโNope, nor am I… but Sandy Carter might be able to help, with her gripping, thought-provoking book ๐๐ ๐๐ช๐ณ๐ด๐ต, ๐๐ถ๐ฎ๐ข๐ฏ ๐๐ญ๐ธ๐ข๐บ๐ด, ๐ฆ๐ฎ๐ฃ๐ณ๐ข๐ค๐ช๐ฏ๐จ ๐ข ๐ฏ๐ฆ๐ธ ๐ฎ๐ช๐ฏ๐ฅ๐ด๐ฆ๐ต ๐ง๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐ฆ๐ณ๐ข ๐ฐ๐ง ๐ด๐ถ๐ฑ๐ฆ๐ณ๐ช๐ฏ๐ต๐ฆ๐ญ๐ญ๐ช๐จ๐ฆ๐ฏ๐ค๐ฆ. Listen to ten podminutes with Sandy on the Strand Review of Books on on Acast, Apple, Amazon, Spotify…
Much of Paulโs work reflects the cognitive, emotional, and social biases many of us prone to, from descriptive insights to prescriptive recommendations based on normative theories and time-tested heuristic approaches. In my own words, Paul knows what makes us tick – or not! Paul talks us through more than a decade of business columns written…
Areej is the founder of Women in Tech SEO, a global community in marketing and tech with more than 10,000 members and 50,000 followers. The $64,000 dollar question is something like, โCome off it, there are a ton of business books out there. Why would anyone or should anyone pick up Community Building for Marketers?…
Welcome today to Janne Tienari, co-author with Paul Savage of Moomin Management โ Redefining Generosity. Paul is Assistant Professor in Entrepreneurship at United Arab Emirates University, and Janne is Professor of Management and Organisation at the Hanken School of Economics, Finland. Janne explores what generosity means in the context of marketing, and whether it’s an…
Welcome to Cindy Anderson and Anthony Marshall, co-authors of The ROI of Thought Leadership subtitled Calculating the value that sets organizations apart. Cindy is the Chief Marketing Officer and Global Lead for Engagement & Eminence at the IBM Institute for Business Value, and Anthony is Senior Research Director of Thought Leadership also at the IBM…
Welcome to Dr Gearรณid ร Sรบilleabhรกin, Head of the Department of Technology Enhanced Learning at Munster Technological University (MTU) and co-editor with Donna Lanclos and Tom Farrelly of How to Use Digital Learning with Confidence and Creativity. Now let me be clear, this is fundamentally a book written for academics working in higher education โ…
A privilege to welcome James Wise, Partner at Balderton Capital, and author of Start-up Century, subtitled Why weโre all becoming entrepreneurs โ and how to make it work for everyone. From the perspective of someone in a job right now, perhaps in a large corporation, some of the topics in Start-up Century could sound quite…
Welcome to Erik Korsvik รstergaard, author of Anticipatory Leadership, subtitled How can leaders use Futures Thinking inside their organizations to shape their structures, cultures and governance? Erik is โ would you believe โ known as the CEO Whisperer but donโt be fooled, he has an MSc in Applied Mathematics. This is a somewhat philosophical book…
Welcome to Aditya Simha, professor of management at the University of Wisconsin and most importantly author of Learning Leadership from Dogs subtitled What can Bulldogs, Dachshunds, Komondors, Pekingese and Otterhounds (among other dogs) teach us about effective leadership? Frankly, what on earth makes the connection between dogs and leadership? Is Professor Simha a clever boy…
Welcome to Chris Hatfield, author of Sales Psyche, A Guide to Mastering a Healthy and High-Performing Mind โ in a nutshell this book is geared towards salespeople who not only want to work on their mind, to take care of their wellbeing, and also to benefit their sales performance. Chris is an engaging, thoughtful speaker,…
Welcome to Ben Amos, author of Engage โ the definitive guide to video strategy for business. We love a good business strategy book, particularly one subtitled Your seven-step roadmap to avoid wasting time and money on video that doesnโt work. Visit ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง – Strand Writing and Design to listen to Ben describe…
Welcome to Nitin Kartik, author of Product Marketing Wisdom, sub-title: Real-World Lessons on Market Research, Competitive Analysis, Go-To-Market, Storytelling, Sales Enablement, KPIs, and more. The book follows a very different format and is absolutely packed with interviews with practitioners from all over the world โ Kenya, Germany, Ukraine, the US and almost any country you…
Why do leaders fail and derail, and is Zoom Fatigue a thing? Welcome to Professor Adrian Furnham, speaker, commentator and prolific author on all things psychological. Adrian speaks about his book ‘The New Psychology,’ and remarks on motivation, problematic people, and much more. Spend ten podminutes in his company, learn a little, and start thinking…
Welcome today to Jordan Montgomery, author of The Art of Encouragement โ How to lead teams, spread love, and serve from the heart. Jordan is a motivational speaker and specialist performance coach, working with sales staff, executives, professional athletes, youth groups and more. Here, Jordan tells us whatโs different about The Art of Encouragement and…
Welcome today to the effervescent Jonathan Gabay, author of Practical Digital Marketing and AI Psychology โ How to gain online consumer trust and sales using technologies and psychology. Jonathan is an author of fifteen books, a podcaster, and has been on the box โ BBC, CNN, Sky News, Al Jazeera and more โ plus Jonathan…
Dan White, author of the intriguingly named The Smart Advertising Book โ How to deliver advertising that grows your brand, joins the Strand Review of Books for his ten-minute grilling! This companion book to The Smart Branding Book and The Smart Marketing Book covers *a lot* of ground in a beautifully compact 220 pages, readable…
Chris is founder and CEO of Serious Tissues, to paraphrase crazily as a toilet-roll brand that plants trees, and is also co-founder of Change Please, a coffee brand that helps homeless people by training them as baristas. In addition, Chris has quite a history working with some of the world’s biggest brands, including Alpro, Boots,…
Welcome Johan Grรถnstedt, author of The Execution Revolution โ why most strategies fail and the cure for slow execution. Johan was formerly a Chief Strategy Officer – been there, done that, and then wondered why it hasnโt happened. There are many, MANY books about strategy, tactics, and how to make progress; why is this book…
Welcome to Professor Stefano Puntoni, co-author with Professor Bart de Langhe, of Decision-Driven Analytics – leveraging the power of human intelligence to unlock the power of data. In many ways, the book turns decison-making on its head – you really have to read it to find out. The book is pleasingly concise and, if I…
Welcome to Professor Chris Hackley, author of ButโฆHow do you teach business? Chris is Professor of Marketing at the Department of Marketing, School of Business and Management, at Royal Holloway University of London. As an academic discipline, business management has seen a huge expansion over the last 40 or so years. What is the direct…
A very warm welcome to Leila McKenzie-Delis, author of The CEO Activist, subtitled โPutting the S in ESG.โ Leila is the founder of DIAL Global, a global community of diverse, inclusive, and aspirational leaders. She also launched the DIAL Global Diversity Review, studying how the largest employers in the UK and US are prioritizing ten…
A very warm welcome to Gina Battye, author of The Authentic Organization, subtitled โHow to create a psychologically safe workplace.โ Gina is the CEO and Founder of the Psychological Safety Institute, and has interviewed Olympic medallists, Hollywood actors, household name best-selling authors, world record holders, award winning journalists, celebrity dentists, and the first primetime actress…
Welcome to Luan Wise, author of Smart Social Media – How to grow your business with social media marketing on the Strand Review of Books. Since 2019, Luan has been a lead trainer for Meta, and leads training on behalf of professional bodies, including the Chartered Institute of Marketing, Chartered Institute of Management Accountants, the…
๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐ is taking a break! Listen to seasons 1 through 4 on Spotify, Apple, Amazon, Acast and all good podcast platforms. Thank you to the authors Ekaterina Walter, Daniel Bausor, Jessica Fewless, Joe Federer, Simon Asplen-Taylor, Daniel Rowles, Gordon Glenister, Professor Peter Fader, Brad Borkan, Nancy Harhut, William Ammerman, Frank Somma, Phil…
Can you actually deliver on customer experience? Authors Alan Williams and Dave Stubberfield have ten quick minutes to speak about real-world practical actions in their book Supercharging the Customer Experience — How organizational alignment drives performance. โWhat is it about customer experience delivery โ or the lack of it โ that prompted Alan and Dave…
Today I am delighted to welcome Dr Sachiko Scheuing, author of How to Use Customer Data โ Navigating GDPR, DPDI and a Future with Marketing AI. Dr Scheuing is probably uniquely placed to write this kind of book, as she is European Privacy Officerย of Acxiom, a global leader in marketing services. Sachiko is currently serving…
Today on the ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง I am joined by none other than Robin Sieger author of Natural Born Winners โ a best-selling business and personal development book, now in its 25th anniversary edition. Many books like this simply rust away, unread; why is Natural Born Winners different, and what does it deliver? Should you…
Dynamic Alignment; what’s THAT? In the latest episode of the ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง, Holly Worton talks about her book Dynamic Alignment โ The Power Of Finding Your Purpose, Achieving Your Goals, And Living A Passion-Driven Life. Holly is author of 30 non-fiction books about business mindset and nature, and co-wrote Dynamic Alignment with Brad…
๐๐ ๐๐ผ๐๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ? Take ten minutes with Alexis Eyre and Paul Randle, co-authors of ๐๐ช๐จ๐ฉ๐๐๐ฃ๐๐๐ก๐ ๐๐๐ง๐ ๐๐ฉ๐๐ฃ๐ โ ๐ฉ๐๐ ๐๐ฃ๐๐ช๐จ๐ฉ๐ง๐ฎโ๐จ ๐ง๐ค๐ก๐ ๐๐ฃ ๐ ๐จ๐ช๐จ๐ฉ๐๐๐ฃ๐๐๐ก๐ ๐๐ช๐ฉ๐ช๐ง๐ on the ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง โข Marketing and business booksโ authors grilled in just ten minutesโข No frippery and barely an introduction: straight-to-the-point podcastingโข Hear what the author has…
Do you have data vision? Today I am delighted to welcome Edosa Odaro, author of Value-Driven Data โ Identifying, communicating and delivering effective business solutions with data Edosa is a multipublished author, investor and independent adviser on data and AI, has a background as chief data officer in corporations including AIG, Barclays and the European…
๐๐ฟ๐ฒ ๐๐ผ๐ ๐ณ๐ผ๐ ๐ฒ๐ฑ ๐ฏ๐ ๐ป๐ฒ๐๐ฟ๐ผ๐ฑ๐ถ๐๐ฒ๐ฟ๐๐ถ๐๐? Gotta say, Maureen N. Dunne, Ph.D. offers a refreshing view in her book ๐๐ฉ๐ฆ ๐๐ฆ๐ถ๐ณ๐ฐ๐ฅ๐ช๐ท๐ฆ๐ณ๐ด๐ช๐ต๐บ ๐๐ฅ๐จ๐ฆ. ๐๐ฟ ๐ has just ten minutes on the ๐ง๐Strand Review of Books๐๐ง, and your reviewer was genuinely inspired by her practical, positive view of the opportunities offered – a real mind-opener! ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง offers…
๐ฒ๐๐๐๐ ๐ ๐ค๐ฃ ๐๐๐๐๐๐ง๐จ๐๐๐ฅ? Listen to the amazing Dr Leah Tomkins as she unpacks her astonishing book ๐๐ง๐๐ฃ๐ฏ ๐๐๐๐ ๐ ๐๐ฃ๐ ๐ฉ๐๐ ๐๐ง๐ช๐ฉ๐๐จ ๐ค๐ ๐๐๐๐๐๐ง๐จ๐๐๐ฅ on the ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง https://strand-uk.com/strand-reviews/ Leah spills the Kafkan beans in ten minutes flat! Dr Leah Tomkins, author, is an independent scholar and Visiting Professor at the University of the…
๐๐ค๐ค๐ ๐๐ฃ๐ ๐๐ค๐ง ๐ ๐๐๐ฉ๐ฉ๐๐ง ๐๐ฅ๐ฅ๐ง๐ค๐๐๐ ๐ฉ๐ค ๐๐๐ซ๐๐ง๐ฉ๐๐จ๐๐ฃ๐? Take ten minutes with the ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง https://strand-uk.com/strand-reviews/ to hear Sebastian Munden, co-author with Matt Bourn of ๐๐ช๐จ๐ฉ๐๐๐ฃ๐๐๐ก๐ ๐ผ๐๐ซ๐๐ง๐ฉ๐๐จ๐๐ฃ๐, explain how the key is to focus on changing behaviour. ย Sebastian argues the case for change… in ten minutes flat! ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง offers snappy interviewsโข…
Is ๐ฑ๐ถ๐ด๐ถ๐๐ฎ๐น ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด your thing? Simon Hall talks about his excellent book ๐2๐ ๐๐ช๐จ๐ช๐ต๐ข๐ญ ๐๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐๐ต๐ณ๐ข๐ต๐ฆ๐จ๐บ on ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง.Simon has some serious marketing cred: former Chief Marketing Officer for Dell UK, and senior roles at Acer, Microsoft and Toshiba, Simon founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered…
๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง – The super-short ten-minute format cuts right through: hear what the author has to say, pick up an idea or two, and ka-blam, itโs all over!
๐๐ผ๐๐น๐ฑ ๐๐ผ๐ ๐บ๐ฎ๐ธ๐ฒ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ ๐บ๐ถ๐๐๐ฎ๐ธ๐ฒ๐? Take just โฑ๏ธten minutes with Professor Amy Edmondson and her book ๐๐๐๐๐ฉ ๐๐๐ฃ๐ ๐ค๐ ๐๐ง๐ค๐ฃ๐ on ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง – packed with insights and real-world examples of how to turn failure into a path toward success. Sorry folks, it’s yet another must-read.
Take โฑ๏ธten minutes to hear award-winning author Brad Borkan speak about his fascinating book ๐๐๐ ๐๐ช๐ฅ๐๐ง๐ฅ๐ค๐ฌ๐๐ง ๐ค๐ ๐๐ข๐๐ก๐ก ๐๐๐๐ข๐จ on the ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง https://lnkd.in/ey7hZrjd and on hashtag#Apple hashtag#Spotify hashtag#Amazon and more
Statistically significant listening for 100% of marketers: ten minutes with Professor Sir David Spiegelhalter and his book The Art of Statistics on ๐ง๐Strand Review of Books๐๐ง https://strand-uk.com/strand-reviews/ #applepodcasts #spotify #acast #amazon and more.
If you have ten minutes to spare, I recommend listening to John Dore, author of GLUE โ Transforming Leadership in a Hybrid World, on the surprisingly popular ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง. The show focuses exclusively on interviews with authors of business and marketing books. Previous episodes feature gems such as Using Behavioral Science in Marketing,…
๐งListen up!๐ง Action-packed 10 minutes all about customers with Charlie Dawson and his excellent book ๐๐๐ ๐พ๐ช๐จ๐ฉ๐ค๐ข๐๐ง ๐พ๐ค๐ฅ๐๐ง๐ฃ๐๐๐ช๐จ on the ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง https://lnkd.in/ey7hZrjd and on Apple, Amazon, Spotify and more.
๐งListen today! Ten minutes with the outstanding Michelle Carvill and Gemma Butler and their thought-provoking book ๐พ๐ผ๐ ๐๐ผ๐๐๐๐๐๐๐ ๐๐ผ๐๐ ๐ฉ๐๐ ๐๐๐ผ๐๐๐? on the ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง – Amazon, Apple, Spotify and more https://strand-uk.com/strand-reviews/
Giant thank you to John Sills, author of The Human Experience (how to make life better for your customers and create a more-successful organization), for a great ten minutes on ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง Listen on ๐งAmazon, ๐งApple and more.
Despite the constant media revolutions, David Meerman Scott’s classic book The New Rules of Marketing & PR continues to sell millions of copies. Listen to David in the newest episode of the [surprisingly popular] ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง โ ten-minute interviews with business book authors, on Apple, Amazon and more. Of course, The Strand Review…
Ever been frustrated by the tyranny of the marketing funnel, filling the pipeline, and closing those deals? May I invite you to listen to the newest episode of ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง, with author Georgiana Laudi speaking about her book Forget the Funnel! In her ten minutes on the show, Georgiana explains how she and…
In 2023, The Strand Review of Books โ a series of ten-minute interviews with business book authors โ turned out to be surprisingly popular. This year I am delighted to announce that, among others, the amazing and highly entertaining Rory Sutherland will appear on the show, speaking about his book Alchemy – The Magic of…
๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง – The super-short ten-minute format cuts right through: hear what the author has to say, pick up an idea or two, and ka-blam, itโs all over!
Mark Powell PhD delivers a new take on the possibilities of AI, described in terms of opportunity and new ways of thinking. He argues that business spends too much time collecting and storing data, wasting money on data lakes in which many IT departments have drowned without being able to deliver useful insights to business…
Dame Stephanie Shirley CH speaks about her life lessons, from child refugee to $3 billion IT entrepreneur to philanthropist – an amazing and extraordinary story told in her book Let it Go. An ardent venture philanthropist with an unrelenting energy for creating positive change, she arrived in England as an unaccompanied child refugee at the…
Author and leadership specialist Sally Percy talks about the lessons from very public business leaders such as Jeff Bezos to the secretive Satoshi Nakamoto. Sally writes about business, finance, banking, treasury and accountancy, and edits Edge, the official magazine of the Institute of Leadership & Management. Does leadership charisma, quality, or ability exist, or is…
Author and thought-leader Tracey Camilleri comments on her amazing book The Social Brain – The Psychology of Successful Groups. In The Social Brain leading experts from the worlds of evolutionary psychology and business management come together to offer a primer on great team working. They explain what size groups work and how to shape them…
On The Strand Review of Books, Author Phil Barden explains the behavioural science techniques that can be so valuable in sales and marketing campaigns. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge,…
Briefly, the answer is Yes. Yesterday, Gordon Glenister spoke at a Strand breakfast (Claridgeโs Hotel, London), asking โDo influencers have a role in B2B marketing?โ Not all influencers have millions of followers. In specialized and B2B markets, a highly valuable influencer may attract a relatively small but intensely loyal following. Your influencer could be a…
This week I was lucky enough to interview the charming, amazing Frank Somma about his outstanding book B2B is really P2P โ how to win with high touch in a high-tech world. Selling is an art and a science. This book brings you both! Joe Calloway, award-winning speaker, and author of A Category of One…
How will our children and grandchildren view the combustion engine? Even now, a diesel truck seems as old as a pony and trap; the rorty-snort of a petrol-powered muscle-car seems quaint, almost from another era. Mechanical dinosaurs. We’re better off without them.
Interview with author Daniel Rowles for The Strand Review of Books. Author Daniel Rowles talks with conviction based on insight about the key elements in his book Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. Drawing together each of the core marketing avenues such as content marketing, social media, search engine…
Interview with author Simon Asplen-Taylor on The Strand Review of Books Simon Asplen-Taylor talks about his book Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy. Excellent insights in just ten minutes from an authoritative, knowledgeable, and enthusiastic speaker. The big question: is it worth reading? Buy…
Interview with author Joe Federer on The Strand Review of Books Author Joe Federer talks about the high points and themes of his book The Hidden Psychology of Social Networks. Great insights in just ten minutes into how B2B marketers can make social media work effectively. The big question: is it worth reading? Buy the…
Interview with author Jessica Fewless for The Strand Review of Books Author Jessica Fewless talks energetically about her book Account-Based Marketing: How to Target and Engage Companies That Will Grow Your Revenue. If you’d like the skinny on ABM in less than ten minutes, listen to Jessica’s sharp observations. The big question: is it worth…
You may have come across software solutions that score text for readability. Often, the scores are based on the Flesch-Kincaid (F-K) system. Yet at an F-K of 65.88, Harry Potter and the Order of the Phoenix rates close to Moby Dick at 57.9, which seems peculiar. Whatever happened to engagement, emotion, peril, revelation, surpriseโฆ? In…
ChatGPT is a classic case of garbage-in-garbage-out. For one client, we trialled ChatGPT to write blog posts, which produced well-phrased outpourings of a lunatic. In that example, we asked ChatGPT to write posts based on prompts concerning industrial chemistry. But ChatGPT is not an expert; it generates content based on its training modelโs sources, regardless…
Word by word. Toby Chapman-Dawe [email protected]
Astrologers and financial pundits use strikingly similar language. Your fortunes may soar, but storm clouds may be lurking. Jus’ sayin.’ Toby Chapman-Dawe <[email protected]>
Consciousness appears to be the experience of an internal dialogue. As I think about what to write, my unspoken voice-in-my-head suggests the next thoughts; as I taste pineapple, it provokes a (very personal) revulsion. You, of course, do not hear my internal voice, or know why I find pineapple revolting. You take it on trust…
C6H3 HO HO HO.
Quick intro: Strand helps B2B technology companies sell the business benefits of their solutions, principally by writing case studies and thought leadership papers. “When I brief Strand, I have total confidence that the final job will be done exactly as we want. I find your service invaluable and unique, and see Strand as an extension…
Letโs face it, youโre not reading this because of the typeface. Youโre reading this because the words might convey a useful thought. How to get free stuff. How to make money. Find a partner. Dump a partner. Whatever. Many marketing managers start by looking for design, marketing, or branding agencies. Sooner or later, they discover…
In March 2019 (aaaages ago), Harvard Business Review published an article on operational transparency (https://hbr.org/2019/03/operational-transparency). The summary is: If you hide how hard you work, people think you do not work hard. Yet in sales and marketing materials we constantly strive to make things look and sound easy. How many times do we say โsmooth deploymentโ and โstreamlined…
Hereโs a marketing stat that might be of interest to you: year-to-date, Strand has already handled around 10% more writing and design projects than in 2021. In fact, the 2022 year-end project numbers might be 15% higher than last year โ though not necessarily more budget! Perhaps the figures above provide you with a barometer…
For some time, a sure-fire way to gain media attention has been to write about Artificial Intelligence. No matter how obscure or tenuous the connection, AI was marketing pixie-dust, to be sprinkled liberally on blog posts, white papers, and solution briefs. However, here at Strand we think security may be emerging as the new hot…
Strand recently reviewed and renewed its ISO 27001 Information Security Management Systems certification. If you would like to know more, please drop me a line. Toby Chapman-Dawe [email protected]
Outside the technology bubble, the term “white paper” means a government policy document that sets out proposals for legislation. In the enterprise technology sector, “white paper” means a long-form (2,500 words or so) piece that describes an industry or marketplace, and its likely future. Strand is writing waaaaay more white papers than in the past…
“We mourn profoundly the passing of a cherished sovereign and a much-loved mother. I know her loss will be deeply felt throughout the country, the realms and the Commonwealth, and by countless people around the world.” — King Charles III
The latest advertising, sales and marketing techniques borrow heavily from the B2C marketplace: emotional engagement and impact. For example, knowing that a logistics management solution helps to deliver humanitarian aid will engage potential buyers more deeply than ROI. But now you have their attention, what criteria will buyers use to assess the solution? My instinct…
Read this book! Super-Infinite: The Transformations of John Donne, by K. Rundell. Toby Chapman-Dawe [email protected]
โฆand to create new content for September onwards, such as eBooks, white papers, videos, and written case studies. Strand offers: Fixed fees per project No limits on amendments No retainer, no monthly fees Not-happy no-fee guarantee “When I brief Strand, I have total confidence that the final job will be done exactly as we want….
One of the most effective – in terms of response – mailshots from Strand… announced a change of phone number. No sales message, no Carefully Crafted Contentโข, just a new phone number. Toby Chapman-Dawe [email protected]
In brief, Strand offers case-study writing and related editorial services, specifically and exclusively for enterprise technology companies. We help explain the business benefits of sophisticated technologies to your prospect customers, by writing your case studies, white papers, blog posts and more. Who at your company would find Strandโs content-writing capabilities useful? Send them an email…
Hereโs what one client thinks of Strandโs services: “When I brief Strand, I have total confidence that the final job will be done exactly as we want. I find your service invaluable and unique, and see Strand as an extension of the team, not a supplier. I am really happy to recommend Strand to any…
My favourite technology test is whether the same outcome could be achieved by other means. If the answer is “Yes It Could,” then the real benefit has nothing to do with technology, but the outcome that the solution delivers. And the answer, by the way, is *always* “Yes It Could.” Toby Chapman-Dawe [email protected]
Yeeeeears ago, a Large Financial Institution launched web-based loan application solution. Punters entered their application details, which were processed by the bank’s back-end system and the results returned two hours later. Usually the in-branch paper-based process took weeks to return an answer. The slight hitch was that in those days nobody could get the web…
As the year accelerates away from us, you may be interested to hear about the growth of combined video and written case study projects. In essence, the idea is to promote the business benefits of your solutions by asking your customers to go on-camera. We have found that todayโs customers are very comfortable with being…
All our flags are Ukranian. To know the outcome, look no further than The Art Of War, by Niccolรฒ Machiavelli.
Marketo, Mailchimp and the many, many similar solutions have transformed marketing. Sophisticated automation now powers the marketing machines of almost every large enterprise. Consequently, the appetite for compelling reasons-to-write has expanded, almost beyond comprehension. Some email nurture campaigns contain thirty steps, each with possible downloads or story hooks or new animations and images. The demand…
Strand has moved office, from 165 The Broadway SW19 1NE to 165 The Broadway SW19 1NE – two floors up!