Customers as Advocates Conference 2017

The third annual Customers as Advocates free-to-attend conference was held on Wednesday 4 October 2017 at The Dorchester Hotel, London.


“Thank you for inviting me to such a great event. It was quite the treat to enjoy the sessions in such a beautiful location.” CITRIX

“Thanks for such a wonderfully informative event, I particularly enjoyed the talk from Brad and how he related decision making in the workplace, and life in general, to the decisions of the explorers.” SURECLOUD

“Thanks so much for the event – I found it very very useful and made some great connections.” FINASTRA

“Thank you for inviting me. I really enjoyed the event and the speakers.” JUNIPER

“Your events have always been excellent, but this year, you exceeded your high standards.” SILVER

“Thank you for the follow up…yes…I did enjoy the presentations.” FUJITSU

“Many thanks for inviting me along. It was a thoroughly thought provoking morning and a very interesting set of speakers!” IBM

“Thank you very much for having me! I learned a lot and the speakers (and food!) were great!” TEMENOS

“Bonjour, It certainly was a very insightful conference?” MACRIUM

“Thanks for a great event, I though the pre-coffee speakers were excellent. Unfortunately, I had to leave then to deal with a customer project issue. But I hope the rest of the event went well.” COMPETE366

“Hi, it was a really good event, many thanks for inviting me. It was also really good to chat in advance. The 1st and last sessions were particularly good + the client PoV, also the LinkedIn slot.” IBM

“Thanks, it was a great event and I shall use the information learned very quickly. The book was a lovely surprise and the speakers were great, I’m only sorry I didn’t manage to arrive earlier due to travel problems on the day.” VERISEC

“Thank you for the conference last week.  I really enjoyed hearing from the various speakers and learning about their best practices, and I particularly valued the candid feedback from Gary at Jemca Car Group.  I’ve shared a summary with the rest of my team which I think they appreciated, so thanks again.” SAP

To find out more, please take a look at testimonials from conference delegates. A summary of the conference 2017 programme is available here.

If you sell or market enterprise IT solutions, or are engaged in customer advocacy or reference programmes, then the Customers as Advocates conferences are designed specifically and exclusively for you.

The 2018 Customers as Advocates conference date will be posted here

The Dorchester Hotel, London.

To secure your free place, please email [email protected].


Monday 02/10/2017 : Just seven seats free at the 2017 “Customers as Advocates” conference. To squeeze in, please mail me today or email [email protected].

Friday 29/09/2017 : Conference programme sent to print, speaker conference call completed, venue fuelled and ready to fly. Genuinely good – potentially controversial – contributions.

Thursday 28/09/2017 : LinkedIn post – The Final Countdown… to the 2017 Customers as Advocates conference next week. If you’re in IT marketing, grab one of the remaining free places! Visit By Source, Fair use,

Wednesday 27/09/2017 : LinkedIn post – Curious about using LinkedIn and social media? If you’re in enterprise IT marketing, join us at the 2017 Customers as Advocates conference to learn more.

Tuesday 26/09/2017 : More than 100 confirmed guests, for example added Sungard Availability Services to the list. This is the industry event for IT marketeers!

Thursday 21/09/2017 : Add BT and Microsoft to the ‘companies attending list’

Wednesday 20/09/2017 : To-date 81 delegates are attending the 2017 Customers as Advocates conference. Companies include Appruvo, Apptus, Basware, Brocade, C2FO, CDG, Cell, Cisco, Citrix, Compete366, Computer Associates, CSI, Epicor, Finastra, Fiserv, FSA, Fujitsu, HBA, Hitachi Data Systems, IBM, InfoCat, Intel, Juniper, KPMG, Lenovo, LifeIT, LinkedIn, Macrium , Maintel, Northdoor, Nutanix, Oracle, Radiate, SAP, SAS, Strand, SureCloud, TCS, Temenos and Verisec

Tuesday 12/09/2017 : Full programme confirmed and request a summary by email if you click here

Wednesday 06/09/2017 : At the time of writing, 60 delegates confirmed out of a possible 120 in the room – and that’s at an absolute pinch. I might close the doors at 100. I urge you to register pronto!

Monday 4/09/2017 : Latest news — Jaime Pham, Content Marketing and Social Media Consultant, LinkedIn, is speaking at Customers as Advocates. Jaime has worked on large-scale integrated projects for Fortune 500 clients, gaining deeper knowledge of lead generation, content creation and syndication campaigns. Jaime now helps companies tell their stories on LinkedIn, creating content strategies for some of the world’s largest brands.

Thursday 31/08/2017 : I am delighted to announce that Sylvia Jensen, Senior Director EMEA Marketing, Oracle Marketing Cloud, will speak at the Customers as Advocates conference. Sylvia will share how the Oracle Marketing Cloud’s EMEA marketing team are working with sales to engage customers into a very successful customer advocacy program.

Thu 24/08/2017 : The hot news is that Lee Rubin, Director Global Reference Programs & Customer Engagement at Citrix, will speak at the 2017 Customers as Advocates conference! I am delighted that Lee will fly over from Ft Lauderdale to present the latest thinking from the US side of the pond.

Thu 24/08/2017 : I am super-pleased to say that Dan Roche, Head of Marketing, KPMG Small Business Accounting, has kindly agreed to speak. Dan has a ton of experience from public relations and marketing in the enterprise IT sector, tempered by his new role at KPMG.

Mon 21/08/2017 : We’re talking with Citrix and KPMG about who might speak – watch this space!

Friday 11/08/2017 : I am delighted to say that Brad Borkan of SAP will speak at the 2017 Customers as Advocates conference, Wednesday 4 October, London, UK. Brad is a senior marketing leader within SAP, and co-author of “When Your Life Depends on It: Extreme Decision Making from the Antarctic.”