On The Strand Review of Books, Author Phil Barden explains the behavioural science techniques that can be so valuable in sales and marketing campaigns.
Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You’ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.
Grab a ten-minute listen on Apple, Acast, Amazon, Deezer, Spotify and Strand – and wherever you get your podcasts.
“https://www.amazon.co.uk/Decoded-Science-Behind-Why-Buy/dp/1119673089/”
The Strand Review of Books
https://podcasts.apple.com/us/podcast/the-strand-review-of-books/id1710370430
https://shows.acast.com/6426bd9a0cfcac00117aa9d0
https://music.amazon.co.uk/podcasts/4ab39ceb-cd36-4845-b255-d0d0bcc9a1bf/the-strand-review-of-books
https://www.deezer.com/show/6006717
https://open.spotify.com/show/1O2xAyTBCQvkyhTRS2WuBT
https://strand-uk.com/strand-reviews/