Marketo, Mailchimp and the many, many similar solutions have transformed marketing. Sophisticated automation now powers the marketing machines of almost every large enterprise.
Consequently, the appetite for compelling reasons-to-write has expanded, almost beyond comprehension. Some email nurture campaigns contain thirty steps, each with possible downloads or story hooks or new animations and images.
The demand for new content to feed the machine is genuinely growing exponentially.
If you are being asked questions about content, feel free to drop me a line. Of course, Strand does not have all the answers – but we do have some of them!
Toby Chapman-Dawe [email protected]