Digital Branding: a step-by-step guide

Interview with author Daniel Rowles for The Strand Review of Books.

Author Daniel Rowles talks with conviction based on insight about the key elements in his book Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

The big question: is it worth reading? Buy the book

The Strand Review of Books