Interview with author Daniel Rowles for The Strand Review of Books.
Author Daniel Rowles talks with conviction based on insight about the key elements in his book Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.
The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Digital-Branding-Step-Step-Measurement/dp/1398694142/
The Strand Review of Books