What’s happening with ChatGPT?

ChatGPT is a classic case of garbage-in-garbage-out.

For one client, we trialled ChatGPT to write blog posts, which produced well-phrased outpourings of a lunatic.

In that example, we asked ChatGPT to write posts based on prompts concerning industrial chemistry. But ChatGPT is not an expert; it generates content based on its training model’s sources, regardless of whether those sources are true, false, or fabulous.

And that’s a problem. As the information space fills with AI-generated piffle, that AI-generated piffle becomes the source for the next round of AI-generated piffle, upon piffle, upon piffle, upon piffle… and so-on ad infinitum.

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