๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง – The super-short ten-minute format cuts right through: hear what the author has to say, pick up an idea or two, and ka-blam, itโs all over!
14/11/2023
07/11/2023
The Fifth Phase, with Dr Mark Powell
Mark Powell PhD delivers a new take on the possibilities of AI, described in terms of opportunity and new ways of thinking. He argues that business spends too much time collecting and storing data, wasting money on data lakes in which many IT departments have drowned without being able to deliver useful insights to business…
31/10/2023
Let It Go, with Dame Stephanie Shirley, CH
Dame Stephanie Shirley CH speaks about her life lessons, from child refugee to $3 billion IT entrepreneur to philanthropist – an amazing and extraordinary story told in her book Let it Go. An ardent venture philanthropist with an unrelenting energy for creating positive change, she arrived in England as an unaccompanied child refugee at the…
17/10/2023
21st Century Business Icons, with Sally Percy
Author and leadership specialist Sally Percy talks about the lessons from very public business leaders such as Jeff Bezos to the secretive Satoshi Nakamoto. Sally writes about business, finance, banking, treasury and accountancy, and edits Edge, the official magazine of the Institute of Leadership & Management. Does leadership charisma, quality, or ability exist, or is…
10/10/2023
The Social Brain, with Tracey Camilleri
Author and thought-leader Tracey Camilleri comments on her amazing book The Social Brain – The Psychology of Successful Groups. In The Social Brain leading experts from the worlds of evolutionary psychology and business management come together to offer a primer on great team working. They explain what size groups work and how to shape them…
03/10/2023
Decoded: The Science Behind Why We Buy
On The Strand Review of Books, Author Phil Barden explains the behavioural science techniques that can be so valuable in sales and marketing campaigns. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge,…
28/09/2023
Do influencers have a role in B2B marketing?
Briefly, the answer is Yes. Yesterday, Gordon Glenister spoke at a Strand breakfast (Claridgeโs Hotel, London), asking โDo influencers have a role in B2B marketing?โ Not all influencers have millions of followers. In specialized and B2B markets, a highly valuable influencer may attract a relatively small but intensely loyal following. Your influencer could be a…
26/09/2023
B2B is really P2P, with Frank Somma
This week I was lucky enough to interview the charming, amazing Frank Somma about his outstanding book B2B is really P2P โ how to win with high touch in a high-tech world. Selling is an art and a science. This book brings you both! Joe Calloway, award-winning speaker, and author of A Category of One…
19/09/2023
The Invisible Brand, with William Ammerman
With William Ammerman on The Strand Review of Books. Listen to author William Ammerman for ten great minutes, as he talks about his fascinating book The Invisible Brand. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing…
01/09/2023
Predictably Irrational
By Dan Ariely, Predictably Irrational must be the closest to “If you read no other book this year, read this one!” https://www.amazon.co.uk/Predictably-Irrational-Hidden-Decisions-Paperback/dp/B002SL0SLU/
02/08/2023
Bees; sentient, but not as we know it
Yes, bees are sentient – and so are slugs, fish, monkeys, dogs and people. Being sentient comes in degrees. Generally, I accept that other people are sentient because they are likely to be somewhat similar to me; their me-like behaviour persuades me that they are sentient. That’s the case we make for dogs. Exhibiting happiness,…
23/07/2023
Mechanical dinosaurs
How will our children and grandchildren view the combustion engine? Even now, a diesel truck seems as old as a pony and trap; the rorty-snort of a petrol-powered muscle-car seems quaint, almost from another era. Mechanical dinosaurs. We’re better off without them.
20/07/2023
What ChatGPT says about Strand
Unlock Your Business Potential with Expert Technology Copywriting! Are you tired of struggling to create compelling content that truly showcases the power of your cutting-edge technology solutions? Look no further! Our world-class technology copywriting service is here to revolutionize your marketing efforts and help you soar to new heights in the competitive landscape of software…
27/06/2023
Using Behavioral Science in Marketing
With Nancy Harhut on The Strand Review of Books On this week’s show, Nancy Harhut delivers amazing insight into how behavioral science applies directly to marketing, turning instinctive responses into action! Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad…
20/06/2023
Audacious Goals, Remarkable Results
Ten minutes with Brad Borkan on The Strand Review of Books talking about “Audacious Goals, Remarkable Results,” co-authored with David Hirzel. Brad explores what it takes to get things done even in the face of extraordinary diversity, looks at decision-making, and considers how the lessons may be carried over into business life. Buy the book:…
13/06/2023
The Customer-Base Audit
by Professor Peter Fader on The Strand Review of Books. Continuing my series of super-short book reviews, you may like to listen to Professor Peter Fader (quite a scoop, by the way!) speaking about his book The Customer-Base Audit. In essence, Professor Fader suggests that establishing genuine metrics are essential to understanding your customers, simply…
07/06/2023
Influencer Marketing Strategy
With Gordon Glenister on The Strand Review of Books. Influencer marketing can no longer be ignored.ย The enthusiastic, entertaining and energetic Gordon Glenister brings a fresh eye to influencer marketing for B2B companies in his book Influencer Marketing Strategy, the ultimate guide to developing a successful influencer marketing strategyโand building campaigns that create real value….
30/05/2023
Digital Branding: a step-by-step guide
Interview with author Daniel Rowles for The Strand Review of Books. Author Daniel Rowles talks with conviction based on insight about the key elements in his book Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. Drawing together each of the core marketing avenues such as content marketing, social media, search engine…
23/05/2023
Data and Analytics Strategy for Business
Interview with author Simon Asplen-Taylor on The Strand Review of Books Simon Asplen-Taylor talks about his book Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy. Excellent insights in just ten minutes from an authoritative, knowledgeable, and enthusiastic speaker. The big question: is it worth reading? Buy…
16/05/2023
The Hidden Psychology of Social Networks
Interview with author Joe Federer on The Strand Review of Books Author Joe Federer talks about the high points and themes of his book The Hidden Psychology of Social Networks. Great insights in just ten minutes into how B2B marketers can make social media work effectively. The big question: is it worth reading? Buy the…
09/05/2023
Account-Based Marketing
Interview with author Jessica Fewless for The Strand Review of Books Author Jessica Fewless talks energetically about her book Account-Based Marketing: How to Target and Engage Companies That Will Grow Your Revenue. If you’d like the skinny on ABM in less than ten minutes, listen to Jessica’s sharp observations. The big question: is it worth…
02/05/2023
The Customer Catalyst
Interview with author Daniel Bausor on The Strand Review of Books Ten insightful minutes from an engergetic, enthusiastic and expert practitioner: Daniel Bausor comments on his book The Customer Catalyst, and how market power has shifted forever from seller to buyer. Really ground-breaking stuff! Daniel is an enthusiastic advocate of the change in B2B and…
25/04/2023
The Laws of Brand Storytelling
Interview with author Ekaterina Walter on The Strand Review of Books Ekaterina Walter talks about the themes of her book The Laws of Brand Storytelling. As one commentator put it, “Filled with valuable insights, tools, and frameworks, The Laws of Brand Storytellilng is sassy, strategic, and chock-full of great brand stories!” The big question: is…
05/04/2023
What makes writing readable?
You may have come across software solutions that score text for readability. Often, the scores are based on the Flesch-Kincaid (F-K) system. Yet at an F-K of 65.88, Harry Potter and the Order of the Phoenix rates close to Moby Dick at 57.9, which seems peculiar. Whatever happened to engagement, emotion, peril, revelation, surpriseโฆ? In…
23/03/2023
Whatโs happening with ChatGPT?
ChatGPT is a classic case of garbage-in-garbage-out. For one client, we trialled ChatGPT to write blog posts, which produced well-phrased outpourings of a lunatic. In that example, we asked ChatGPT to write posts based on prompts concerning industrial chemistry. But ChatGPT is not an expert; it generates content based on its training modelโs sources, regardless…
15/03/2023
How do you build a space rocket?
Word by word. Toby Chapman-Dawe [email protected]
03/03/2023
Astrologers and Financial Pundits – are they related?
Astrologers and financial pundits use strikingly similar language. Your fortunes may soar, but storm clouds may be lurking. Jus’ sayin.’ Toby Chapman-Dawe <[email protected]>