With William Ammerman on The Strand Review of Books.
Listen to author William Ammerman for ten great minutes, as he talks about his fascinating book The Invisible Brand.
As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal – and capitalizing on it with AI.
“https://www.amazon.co.uk/Invisible-Brand-Marketing-Automation-Learning/dp/1260441253/”
Grab a ten-minute listen on Apple, Acast, Amazon, Deezer, Spotify and Strand – and wherever you get your podcasts.
The Strand Review of Books
https://podcasts.apple.com/us/podcast/the-strand-review-of-books/id1710370430
https://shows.acast.com/6426bd9a0cfcac00117aa9d0
https://music.amazon.co.uk/podcasts/4ab39ceb-cd36-4845-b255-d0d0bcc9a1bf/the-strand-review-of-books
https://www.deezer.com/show/6006717
https://open.spotify.com/show/1O2xAyTBCQvkyhTRS2WuBT
https://strand-uk.com/strand-reviews/