With William Ammerman on The Strand Review of Books.
Listen to author William Ammerman for ten great minutes, as he talks about his fascinating book The Invisible Brand.
As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal – and capitalizing on it with AI.
The Strand Review of Books