Using Behavioral Science in Marketing

With Nancy Harhut on The Strand Review of Books

On this week’s show, Nancy Harhut delivers amazing insight into how behavioral science applies directly to marketing, turning instinctive responses into action!

Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.

Buy the book:

The Strand Review of Books