The Customer-Base Audit

by Professor Peter Fader on The Strand Review of Books.

Continuing my series of super-short book reviews, you may like to listen to Professor Peter Fader (quite a scoop, by the way!) speaking about his book The Customer-Base Audit.

In essence, Professor Fader suggests that establishing genuine metrics are essential to understanding your customers, simply as a starting-point for your future marketing.

Buy the book

The Strand Review of Books