by Professor Peter Fader on The Strand Review of Books.
Continuing my series of super-short book reviews, you may like to listen to Professor Peter Fader (quite a scoop, by the way!) speaking about his book The Customer-Base Audit.
In essence, Professor Fader suggests that establishing genuine metrics are essential to understanding your customers, simply as a starting-point for your future marketing.
Buy the book https://www.amazon.co.uk/Customer-Base-Audit-Journey-Customer-Centricity/dp/161363160X/
The Strand Review of Books
https://podcasts.apple.com/us/podcast/the-strand-review-of-books/id1710370430
https://shows.acast.com/6426bd9a0cfcac00117aa9d0
https://music.amazon.co.uk/podcasts/4ab39ceb-cd36-4845-b255-d0d0bcc9a1bf/the-strand-review-of-books
https://www.deezer.com/show/6006717
https://open.spotify.com/show/1O2xAyTBCQvkyhTRS2WuBT
https://strand-uk.com/strand-reviews/