In 2023, The Strand Review of Books – a series of ten-minute interviews with business book authors – turned out to be surprisingly popular. This year I am delighted to announce that, among others, the amazing and highly entertaining Rory Sutherland will appear on the show, speaking about his book Alchemy – The Magic of…
Briefly, the answer is Yes. Yesterday, Gordon Glenister spoke at a Strand breakfast (Claridge’s Hotel, London), asking “Do influencers have a role in B2B marketing?” Not all influencers have millions of followers. In specialized and B2B markets, a highly valuable influencer may attract a relatively small but intensely loyal following. Your influencer could be a…
In brief, Strand offers case-study writing and related editorial services, specifically and exclusively for enterprise technology companies. We help explain the business benefits of sophisticated technologies to your prospect customers, by writing your case studies, white papers, blog posts and more. Who at your company would find Strand’s content-writing capabilities useful? Send them an email…
Marketing = ensuring your prospective customers know of your sales proposition. Enablement = ensuring your prospective customers have sufficient information to make a purchasing decision. Generally, marketing is proactive, outbound, and designed to generate attention and interest. Enablement responds to incoming enquiries (created by marketing) with nuture sequences, assets, and calls to action. The assets…