Dan White, author of the intriguingly named The Smart Advertising Book โ How to deliver advertising that grows your brand, joins the Strand Review of Books for his ten-minute grilling!
This companion book to The Smart Branding Book and The Smart Marketing Book covers *a lot* of ground in a beautifully compact 220 pages, readable in snackable chunks, and published by LID Publishing. Available from Amazon and all good bookshops.
