Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth.
Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience.
Many marketers avoid measurement, or measure the wrong things. Ros looks at marketing with the engineer’s eye, less art more science! The Marketing Machine – How to engineer a system that drives sales and growth is a fraction over 200 pages, very readable and direct with plenty of diagrams, directions and checklists, and of course available from Amazon and all good bookshops.
