Sally Percy joins Toby Chapman-Dawe on the Strand Review of Books.
Taking the disruptor theme, for people in established companies, what lessons can be learned from The Disruptors? Many of ‘disruptive’ features seem to be the same in multiple sectors, typically the obsessive focus on customers and constant, rapid innovation. How does the disruptor mentality apply to B2B? And while disruptors focus on changing the world rather than short-term profit, how can the disruptor mindset thrive in a world of quarterly results?
