There is no question that video is hot, but the big debate is short- or long-form?
Budweiser might spend millions on a 30sec ad to air at the Superbowl, and yet so many companies insist on four-minute product-focused, feature-led talking heads. Aaargh!
My Ridiculous Video Rules:
Shorter
Cut out the intro
Shorter, please
It is anti-social to waffle on. Get to the point. If you leave the punter wanting more, that’s GOOD!
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