videocameras
09 Sep 2019

Social video

There is no question that video is hot, but the big debate is short- or long-form?

Budweiser might spend millions on a 30sec ad to air at the Superbowl, and yet so many companies insist on four-minute talking heads banging on about their product. Aaargh!

My Ridiculous Video Rules:

Shorter
Cut out the intro
Shorter, please

It is anti-social to waffle on. Get to the point. If you leave the punter wanting more, that’s GOOD!

Mail your rude remarks to toby.chapman-dawe@strand-uk.com