Sorry to jump on the coronavirus bandwagon, but it’s on everyone’s mind…
These days, if you find customers are reluctant to host a visit from your video team (and their dirty germs), then all is not lost!
Create the video from stock, b-roll, animations and graphics.
You may be surprised at what can be done – and how fast it can be done – with a little creativity and inspiration.
“But surely a b-roll video will not be as compelling as real footage of the customer saying good, genuine, authentic things about your service?” you may ask.
You’re probably right. But if an on-site shoot is off the coronavirus cards, then I suggest you’re better off doing what you can rather than dreaming about what you cannot.