World-renowned speaker and thinker Robin Sieger (https://siegerinternational.com/) asks “Would you go to a film if someone said it was satisfactory?” and “Would you go to a restaurant if someone said the food was satisfactory?”
Why do we use customer satisfaction scores to measure success?
By the way, if you’re looking for a conference keynote speaker, plead with Robin; he’s quite picky these days. I’ll put in a good word for you…