Chris is founder and CEO of Serious Tissues, to paraphrase crazily as a toilet-roll brand that plants trees, and is also co-founder of Change Please, a coffee brand that helps homeless people by training them as baristas. In addition, Chris has quite a history working with some of the world’s biggest brands, including Alpro, Boots, Pepsico, Sky and Unilever. The book is a call for change as well as a predictor of change, and a thoroughly enjoyable read – published by Bloomsbury Business just five days ago in hardback and as an ebook, available from Amazon and of course from all good bookshops! https://strand-uk.com/strand-reviews/