skyscrapes
02 Apr 2019

Nobody ever has ‘requirements’

It’s a commonplace to talk about ‘requirements,’ as in “to meet your business requirements.”

Well, Yes and No. Using ‘requirements’ like this is lazy shorthand, which covers up the underlying decision points and motivations.

It is far more powerful to spell out what is actually going on: maybe the company is drowning in costs or complexity, or perhaps wants to reach out to new markets and cannot. If you can discover the causes of the ‘requirements,’ you’ll reveal the real emotion of the story, which makes it waaaaay more powerful.

Mail me at toby.chapman-dawe@strand-uk.com