Navigating Data Standards in Business Strategy, with the co-authors Daniela Molta and Tiffany Johnson

๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐˜€๐—ต๐—ฒ๐—ฑ ๐Ÿ‘๐˜๐—ผ๐—ฑ๐—ฎ๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ผ๐—ป ๐—ฎ๐—ถ๐—ฟ ๐Ÿ‘๐˜๐—ผ๐—ฑ๐—ฎ๐˜†! Welcome to episode 902 of the ๐™Ž๐™ฉ๐™ง๐™–๐™ฃ๐™™ ๐™๐™š๐™ซ๐™ž๐™š๐™ฌ ๐™ค๐™› ๐˜ฝ๐™ค๐™ค๐™ ๐™จ with Daniela (Savinelli) Molta and Tiffany Johnson talking about their book ๐˜•๐˜ข๐˜ท๐˜ช๐˜จ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜‹๐˜ข๐˜ต๐˜ข ๐˜š๐˜ต๐˜ข๐˜ฏ๐˜ฅ๐˜ข๐˜ณ๐˜ฅ๐˜ด ๐˜ช๐˜ฏ ๐˜‰๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜š๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ฆ๐˜จ๐˜บ

From the book, two chapter-heading quotes really struck me: Demingโ€™s comment โ€œWithout data, youโ€™re just another person with an opinion,โ€ and Tim Cookโ€™s remark โ€œPrivacy is a fundamental human right.โ€Is there a trade-off between the commercial value of data and the trust impact?

Why does ๐˜๐—ฟ๐˜‚๐˜€๐˜ โ€“ or lack of it โ€“ continue to be such a big issue in advertising, sales and marketing?

Listen to Daniela and Tiffany wherever you get your podcasts. Thank you to Srinivasan Venkatesan of Anthem Press for making this happen. Buy the book from Amazon, search ๐˜•๐˜ข๐˜ท๐˜ช๐˜จ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜‹๐˜ข๐˜ต๐˜ข ๐˜š๐˜ต๐˜ข๐˜ฏ๐˜ฅ๐˜ข๐˜ณ๐˜ฅ๐˜ด ๐˜ช๐˜ฏ ๐˜‰๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜š๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ฆ๐˜จ๐˜บ.

๐™Ž๐™ฉ๐™ง๐™–๐™ฃ๐™™ ๐™๐™š๐™ซ๐™ž๐™š๐™ฌ ๐™ค๐™› ๐˜ฝ๐™ค๐™ค๐™ ๐™จ: 10-๐˜ฎ๐˜ช๐˜ฏ๐˜ถ๐˜ต๐˜ฆ ๐˜ข๐˜ถ๐˜ต๐˜ฉ๐˜ฐ๐˜ณ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ฆ๐˜ธ๐˜ด ๐˜ง๐˜ฐ๐˜ค๐˜ถ๐˜ด๐˜ฆ๐˜ฅ ๐˜ฑ๐˜ถ๐˜ณ๐˜ฆ๐˜ญ๐˜บ ๐˜ฐ๐˜ฏ ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด, ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ญ๐˜ฆ๐˜ข๐˜ฅ๐˜ฆ๐˜ณ๐˜ด๐˜ฉ๐˜ช๐˜ฑ.  

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