Welcome to the survey results from the Marketing Managers’ Index, May 2020.
Scroll/swipe down for the interesting bits!
The results may give you some insight into current industry sentiment. I have not commented on the data, and leave you to draw your own conclusions.
If you have any questions, please let me know and I will be delighted to help.
Sector analysis – see graphic
Confidence Green Line – see graphic
Today, how confident are you of the company’s future prospects?
Score 46/100 where 50 = neutral.
Future Prospects – see graphic
Compared with this month, do you expect your marketing spend next month to increase, decrease, or stay the same?
Increase significantly – 0%
Increase moderately – 4%
Increase slightly – 20%
Stay the same – 46%
Decrease slightly – 16%
Decrease moderately – 9%
Decrease significantly – 4%
Future Prospects detail
For those respondents who gave hard data (35% of replies):
• 4% said their marketing spend would likely decrease by 10% or more in June compared to May
• 65% said that their marketing spend would likely increase by 10% or more in June compared to May