31 Mar 2020

LinkedIn

LinkedIn is one of my favourite business tools right now. Yet with the sheer volume of traffic, how do you cut through the cr** and have your messages seen by the right folk?

First, if you’re posting or advertising on LinkedIn, have a look at the scale of the challenge:

How about these suggestions for ways to market or sell on LinkedIn effectively:

  1. You post or advertise customer testimonials
  2. Your customers post testimonials about you

Both of these are likely to be waaaaay more effective than endless posts self-promoting your own cleverness. Posting customer testimonials – written case studies, videos, or just short quotes – is easy and quick. Persuading your customers to post testimonials might be trickier, but you can re-post them yourself too, which will double their reach.

As a general principle, don’t tell people how great you are; let other people do it.

How about these suggestions for ways to market or sell on LinkedIn effectively:

  1. Your customers post testimonials about you
  2. You post your customer testimonials

Persuading your customers to post testimonials might be tricky, but you can re-post them yourself too, which will double their reach.

And of course, posting customer testimonials – written case studies, videos, or just short quotes – is easy and quick.

Both of these are likely to be waaaaay more effective than endless posts self-promoting your own cleverness.

As a general principle, don’t tell people how great you are; let other people do it.