Leading the Sustainable Organization – The Quest for Ethical Brands and a Culture of Sustainable Innovation

Peter McAteer joins Toby Chapman-Dawe on the 🎧📚𝗦𝘁𝗿𝗮𝗻𝗱 𝗥𝗲𝘃𝗶𝗲𝘄 𝗼𝗳 𝗕𝗼𝗼𝗸𝘀📚🎧.

For folks in marketing, often faced with metrics such as lead generation, how can they use a company’s sustainability as an advantage? Is a company’s sole motive or is there a larger societal purpose? Peter McAteer, author of Leading the Sustainable Organization, guides us through ‘derailment,’ the pressure to compromise your values, and the g- word: ‘greenwashing.’ 

Listen here: 🎧📚𝗦𝘁𝗿𝗮𝗻𝗱 𝗥𝗲𝘃𝗶𝗲𝘄 𝗼𝗳 𝗕𝗼𝗼𝗸𝘀📚🎧 – Strand Writing and Design