How to Use Customer Data, with the author, Dr Sachiko Scheuing

Today I am delighted to welcome Dr Sachiko Scheuing, author of How to Use Customer Data โ€“ Navigating GDPR, DPDI and a Future with Marketing AI.

Dr Scheuing is probably uniquely placed to write this kind of book, as she is European Privacy Officerย of Acxiom, a global leader in marketing services. Sachiko is currently serving her fourth term as Co-Chair of the Federation of European Data and Marketing (FEDMA), and is global co-chair of Axciomโ€™s gender equity programme, WomenLEAD โ€“ and in 2024 Sachiko was recognised by Women in Data as one of the tweny most-influential women in data and tech.

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