MichaelAaron Flicker joins Toby Chapman-Dawe on the Strand Review of Books.
Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the Worldโs Best Brands.
One of the hardest tasks is to take great concepts like behavioral science and put them into practice. How do you convert ideas into action? And how does Hacking the Human Mind apply to business-to-business?
