Get Shorty!

Strand Jan 17, 2019 Comments Off on Get Shorty!

Brevity can be the heart and soul of clarity, for both video and written pieces.

Here’s a thing: a 30-second TV ad lasts an aaaaage. You can grow a spare head watching a John Lewis ad at Christmastime (two minutes, twenty seconds). And TV advertisers spend a TON of money on these efforts.

May I ever-so-humbly suggest you keep your next video case study or product tour to around 30 seconds?

Please avoid four minutes of talking heads; eschew two minutes of walk-and-talk; even one minute of product pitch is too long.

Aim for 30 seconds of pure crystal, sock-it-to-them clarity. Get Shorty!

Mail me at

Exclusively for technology companies

Registered in England 02896124 VAT registration 645 0031 77. Strand is an ISO 9001 Quality Management System registered company.

Click for the Strand Privacy Policy.


UK +44 20 3882 0321
US +1 (914) 816 1113

Calls to and from Strand may be recorded. Click for the Strand Privacy Policy.


Strand Communications Limited, 165 The Broadway, London SW19 1NE, United Kingdom

Your name, please

Your email

Your message