As a rookie journalist I learned the Iron Rule: get the punter’s name right.
Why? Because in print, the first thing anyone checks is their name. Katherine not Catherine. Thompson not Thomson. MacDonald not McDonald. (I could go on…)
Today, we’re more visual. When you see holiday snaps or video, who do you look for? (Hint, it’s not your partner, parents or kids.)
And when someone is told “We’ll feature you in a customer video,” or “Would you speak at our conference,” the corresponding reaction is for them to tell their colleagues, partner, dog and Mum (though not necessarily in that order).
Which means that IF you invite someone to participate, you MUST complete on your promise.
Or Mum will want to know why…