Advocacy, trust, referrals and testimonials

Strand Jan 07, 2019 Comments Off on Advocacy, trust, referrals and testimonials

Advocacy is somewhat like loyalty: if you have to ask for it, then you probably won’t get it
– and you might even create the opposite effect.

The way to generate trust is to give it, and the way to generate advocacy is to advocate. That could be tricky if, for example, you sell banking software to competing banks: you can hardly be an advocate for them all.

The next-best-things to advocacy are probably referrals and testimonials, because you can certainly ask for those. If the answer is positive, you may incidentally create advocates. If the answer is negative, you have an opportunity to devote some TLC to those accounts.

Exclusively for technology companies

Registered in England 02896124 VAT registration 645 0031 77. Strand is an ISO 9001 Quality Management System registered company.

Click for the Strand Privacy Policy.

TELEPHONE

UK +44 20 3882 0321
US +1 (914) 816 1113

Calls to and from Strand may be recorded. Click for the Strand Privacy Policy.

ADDRESS

Strand Communications Limited, 165 The Broadway, London SW19 1NE, United Kingdom

Your name, please

Your email

Your message