16 Jan 2023

Account-Based Marketing

Nothing helps kick-start my New Year’s planning like a little holiday reading! If you’re searching for inspiration, I recommend “Account-Based Marketing: Unlocking Sustainable Value Through Extraordinary Customer Focus” by Bev Burgess and Tim Shercliff (Amazon).

Many of the examples and case studies in the book refer principally to the enterprise technology world, including Fujitsu, IBM, Infosys, Kyndryl, Micro Focus, Microsoft, SAP, and others. With a book like this, if you pick up just one useful idea it’s probably worth the investment.

Naturally, if the Strand team can help you with marketing content in 2023 – by writing case studies, blog posts, email campaigns and solution briefs – I would be truly delighted to hear from you.

Toby Chapman-Dawe
toby.chapman-dawe@strand-uk.com