Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In fact, The Financial Times defined Dan as ‘one of the world’s leading pricing minds’, plus he has written 20 books translated into more than ten languages…
As the software world has moved from buying products on a CD or DVD into software-as-a-service on the subscription model, Dan looks at – among other things – the opportunities and challenges this creates.
The 10 Rules of Highly Effective Pricing is a beautifully clear, well-presented book, and the ten chapters really are the 10 rules of highly effective marketing. Published by Wiley, and available of course from Amazon and all good bookshops. Thank-you for listening, and good-bye!
