Luan Wise and Tom Bowden-Green, co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach, join Toby Chapman-Dawe on the Strand Review of Books.
Psychology and behavioural science are hot marketing topics right now. In the book there are a ton of eye-opening insights โ some hilarious, some deadly serious: illusory superiority, compassion fade, the truth sandwich! Alongside this, you also note the place of ethics in the dark arts of psychology. How does behavioural science and psychology fit in the marketing world?
Listen to the Strand Review of Books: ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง – Strand Writing and Design
