Chris Willman joins Toby Chapman-Dawe on the Strand Review of Books.
Chris has many years of real-world experience as a director of marketing in tech companies. The Big-Brand Blueprint is all about scale, retention, conversion, acquisition, brand and strategy. The tone and style is very much about de-mystifying marketing โ and perhaps many startups and mid-size enterprises are somehow โmissing a trick.โ Could The Big-Brand Blueprint help them unlock scale and growth?
