Welcome today to Janne Tienari, co-author with Paul Savage of Moomin Management โ Redefining Generosity. Paul is Assistant Professor in Entrepreneurship at United Arab Emirates University, and Janne is Professor of Management and Organisation at the Hanken School of Economics, Finland.
Janne explores what generosity means in the context of marketing, and whether it’s an easy gig when you’re on the up and not so great when you’re cutting back.