Is ๐ฑ๐ถ๐ด๐ถ๐๐ฎ๐น ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด your thing? Simon Hall talks about his excellent book ๐2๐ ๐๐ช๐จ๐ช๐ต๐ข๐ญ ๐๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐๐ต๐ณ๐ข๐ต๐ฆ๐จ๐บ on ๐ง๐๐ฆ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ถ๐ฒ๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐๐๐ง.
Simon has some serious marketing cred: former Chief Marketing Officer for Dell UK, and senior roles at Acer, Microsoft and Toshiba, Simon founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing, and lectures at the University of Kent and at the Henley Business School. Phew!
Yet another must-listen: ๐ง https://strand-uk.com/strand-reviews/ and wherever you get your podcasts.