How to start, grow and manage a store of referenceable customers, actively promoting your products and services
Generate sales advantage by showcasing customer successes
Conference delegates air their views!
Why customer references, case studies and stories really matter to analysts, and how to prepare yourself and your customers for developing and sharing references
Gary Barnett, Chief Analyst, Ovum
Building an integrated programme: how Misys Connect has created an integrated framework for customer engagement, enabling account-based marketing, crosssell/up-sell opportunities, and greater customer satisfaction
Chris Adlard, Global Manager, Misys Connect, Misys
• How SAP builds customer advocacy through its best-in-class customer success story and customer reference programme
Jessica Schubert, Director, Global Partner Marketing, SAP
More than 70 percent of the buying journey is complete before a customer looks at your marketing or engages with sales. Who are your prospects and customers speaking to, and what are they sharing about the experience?
Ian Williams, Director, Jericho Consulting
Ever wondered what it would be like to work in an industry where 250 million fans depend on your ability to deliver exactly what you promised and where you *never* miss a deadline?
Mark Gallagher, Senior F1 executive for more than 20 years at Jordan Formula One, Red Bull Racing and Cosworth, and adviser to Bernie Ecclestone
Guest customers take a Q&A panel session, offering their unvarnished views of what it is like to be on the receiving end of your sales and marketing efforts. This is one of the liveliest sessions you can imagine!