Customers as Advocates Conference Testimonials

The one-day conference for enterprise IT marketing specialists

Register for the 2016 event here

“Customers as Advocates” focuses on the challenges of creating successful customer relationships that lead to reference and case study programmes. Aimed at professionals that sell and market enterprise technology. Register for the 2016 event here.

How to start, grow and manage a store of referenceable customers, actively promoting your products and services

Take steps to identify, encourage, develop and nurture a thriving community of advocates

Generate sales advantage by showcasing customer successes

Conference delegates air their views!

video gallery

VIEW FROM THE ANALYST

Why customer references, case studies and stories really matter to analysts, and how to prepare yourself and your customers for developing and sharing references

Gary Barnett, Chief Analyst, Ovum

VIEW FROM THE CUSTOMER ADVOCACY SPECIALIST

Building an integrated programme: how Misys Connect has created an integrated framework for customer engagement, enabling account-based marketing, crosssell/up-sell opportunities, and greater customer satisfaction

Chris Adlard, Global Manager, Misys Connect, Misys

VIEW FROM THE GLOBAL MARKETING MANAGER

• How SAP builds customer advocacy through its best-in-class customer success story and customer reference programme

Jessica Schubert, Director, Global Partner Marketing, SAP

VIEW FROM THE CUSTOMER EXPERIENCE CONSULTANT

More than 70 percent of the buying journey is complete before a customer looks at your marketing or engages with sales. Who are your prospects and customers speaking to, and what are they sharing about the experience?

Ian Williams, Director, Jericho Consulting

VIEW FROM OUTSIDE THE INDUSTRY LOOKING IN

Ever wondered what it would be like to work in an industry where 250 million fans depend on your ability to deliver exactly what you promised and where you *never* miss a deadline?

Mark Gallagher, Senior F1 executive for more than 20 years at Jordan Formula One, Red Bull Racing and Cosworth, and adviser to Bernie Ecclestone

VIEW FROM THE CUSTOMERS

Guest customers take a Q&A panel session, offering their unvarnished views of what it is like to be on the receiving end of your sales and marketing efforts. This is one of the liveliest sessions you can imagine!

Exclusively for technology companies

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