01 Aug 2019

Sheep dip

It’s an old theme of mine, but it comes up time and time again: the customer sheep dip. Creating a written or video customer reference,

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17 Jan 2019

Get Shorty!

Brevity can be the heart and soul of clarity, for both video and written pieces. Here’s a thing: a 30-second TV ad lasts an aaaaage. You

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