LinkedIn is one of my favourite business tools right now. Yet with the sheer volume of traffic, how do you cut through the cr** and have your messages seen by the right folk?
First, if you’re posting or advertising on LinkedIn, have a look at the scale of the challenge:
- https://blog.hootsuite.com/linkedin-statistics-business/
- https://www.oberlo.co.uk/blog/linkedin-statistics
- https://kinsta.com/blog/linkedin-statistics/
How about these suggestions for ways to market or sell on LinkedIn effectively:
- You post or advertise customer testimonials
- Your customers post testimonials about you
Both of these are likely to be waaaaay more effective than endless posts self-promoting your own cleverness. Posting customer testimonials – written case studies, videos, or just short quotes – is easy and quick. Persuading your customers to post testimonials might be trickier, but you can re-post them yourself too, which will double their reach.
As a general principle, don’t tell people how great you are; let other people do it.
How about these suggestions for ways to market or sell on LinkedIn effectively:
- Your customers post testimonials about you
- You post your customer testimonials
Persuading your customers to post testimonials might be tricky, but you can re-post them yourself too, which will double their reach.
And of course, posting customer testimonials – written case studies, videos, or just short quotes – is easy and quick.
Both of these are likely to be waaaaay more effective than endless posts self-promoting your own cleverness.
As a general principle, don’t tell people how great you are; let other people do it.