04 Mar 2020
Sorry to jump on the coronavirus bandwagon, but it’s on everyone’s mind… These days, if you find customers are reluctant to host a visit
27 Feb 2020
What’s the most-prized profile photo on Linked In? Yep, the one with the microphone. Why is that? A photo or video of yourself striding the
28 Jan 2020
Whatever you might think and whatever the customer might say, a good technology case study is *never* about the software – or the hardware,
20 Jan 2020
Normally I avoid ‘top ten’ and ‘tips’ articles. It’s all too easy to say how *someone else* should write a case
13 Jan 2020
Without question, Strand’s clients are among the brightest and best, easily capable of writing their own blogs, papers, case studies and
09 Jan 2020
Recently I read an article focused on the value of storytelling, couched in terms of a coherent, compelling, persuasive piece of writing. The
20 Dec 2019
Faced with case study writing, it’s all too tempting to report what the customer said. But is the customer always right? Take a case study
04 Oct 2019
Here’s a story. Often we are commissioned to create case studies on your clients who are upgrading their software. You know, Version 2 to Version
02 Oct 2019
Writing for clients can be a revealing exercise, especially when it comes to what we clumsily call ‘approval.’ When we send draft
01 Oct 2019
Does ‘digital marketing agency’ or ‘video marketing agency’ sound worrying? When faxes were new, new ‘fax
24 Sep 2019
A new client has asked to re-position the [perfectly good] brand. The fundamental point, though, is that while we can create video, written,