10 Sep 2020
Now there’s a funny thing. Today, Google reports no results for a search “the true foundation of business is trust.”
02 Jul 2020
Welcome to the survey results from the Technology Marketing Managers’ Index, June 2020. I invite you to compare the results with your own
01 Jun 2020
Welcome to the survey results from the Marketing Managers’ Index, May 2020. Scroll/swipe down for the interesting bits! The results may give you
18 May 2020
How do we assign value to what we hear? How about this: 1 Zero Value: Me telling me how great I am 2 Some Value: Me telling someone else how
13 May 2020
Every day I try to think of new, gripping, ripping yarns to post: Five-Point-Plans, Fascinating Facts, Illustrative Alliteration for the
07 May 2020
The internet is a land of numbers: hits, conversions, dwell, rankings & more. It is now possible to measure almost every aspect of our web
01 May 2020
You may have heard of the Purchasing Managers’ Index. The Marketing Managers’ Index is the equivalent, exclusively for marketing managers
04 Mar 2020
Sorry to jump on the coronavirus bandwagon, but it’s on everyone’s mind… These days, if you find customers are reluctant to host a visit
27 Feb 2020
What’s the most-prized profile photo on Linked In? Yep, the one with the microphone. Why is that? A photo or video of yourself striding the
28 Jan 2020
Whatever you might think and whatever the customer might say, a good technology case study is *never* about the software – or the hardware,
20 Jan 2020
Normally I avoid ‘top ten’ and ‘tips’ articles. It’s all too easy to say how *someone else* should write a case